The International coach federation

Founded in 1995, the International Coach Federation is leading the development of professional coaching.

More than 20,000 coaches have participated in one of the ICF’s three credentials, gaining coaching expertise and professional fulfillment. With an ICF credential, coaches demonstrate not only knowledge and skill, but also a commitment to high professional standards and a strong code of ethics.

The coaching industry has seen phenomenal growth over the past decade. This is as much to do with the type of relationship that is created between a coach and the client, as with the ROI.

Why a coach

Working with a Professional Coach:

  • Significantly improves leadership performance
  • Enhances self-awareness and empowers individuals
  • Clarifies a sense of purpose for both individuals and teams
  • Assists in exploring processes and understandings required to navigate organizational politics
  • Explores transitions and managing change in an increasingly complex world
  • Positively impacts results

icf surveys

From 2009 to 2012 the ICF commissioned three separate international surveys to be conducted by Pricewaterhouse Coopers.

  • 2009 ICF Global Coaching Client Study
  • 2010 ICF Global Consumer Awareness Study
  • 2012 ICF Global Coaching Study

These surveys found that almost one in five people (19%) saw a Return on Investment (ROI) of 50 times their investment, while a further 28% saw an ROI of 10 to 49 times the investment because of working with a professional coach.


When searching for a coach it is recommended that you meet informally with at least two coaches and ask questions. It is important that you feel a rapport with a potential coach and that their knowledge and experience meet your expectations. At Achieve Real Change we have an informal and complimentary chemistry check to ensure both parties feel comfortable about working together.

Here is a list of suggested questions you could ask:

  • What is your coaching experience?
  • What is your coach-specific training?
  • What is your specialty?
  • What types of businesses do you work with most often? At what levels?
  • What is your coaching philosophy?
  • What types of assessments are you certified to deliver?
  • What are some of your coaching success stories?

Duration of coaching

Coaching will typically take six to twelve months, with sessions spaced two weeks to a month apart. To achieve sustainable change usually requires a minimum of four sessions, with six to ten sessions being more realistic. Of course, there are many variables and each individual and their context is taken into consideration when planning an approach.

what will it cost

This is discussed with you as part of the upfront contracting process but, as a rule of thumb, expect to pay anywhere between AUD $250 to AUD $500 per hour for an ICF accredited professional coach.

coaching for individuals

“The ‘new’ workforce is looking for a sense of purpose, opportunities to develop, ongoing conversations, a coach as opposed to a boss, a focus on strengths and a job that is part of their identity.” (Source: Dr Jim Harter - Gallup Inc, 2017)

Choosing coaching can fundamentally change your leadership approach. Transformational coaching is proving to be essential in leading organizational change in the third millennium.

Anderson and Adams (2016) talk of the need to develop leaders with courage and compassion, consciousness and character, given the complexity and volatility of our current world.

Coaching breaks through to achieve this.

Whether you are in the corporate, government, non-government or community sectors at the aspiring, middle, senior management or executive levels, we can support you to:

  • Build an authentic and values-based leadership style
  • Develop increased self-awareness to transform your leadership capability
  • Strengthen your interpersonal skills
  • Increase personal effectiveness and work performance
  • Maintain resilience in complex work environments
  • Inspire and influence teams to lead change and realize visions
  • Manage personal career transitions


Underpinning each stage of the process is a conscious alignment to our core values:












Continuous Improvement

Demystifying Coaching – 3 Step Coaching Process

1. Our first priority is to develop and build a connection with you that is heartfelt, genuine, respectful and open. We follow Judith Glaser’s model of Conversational Intelligence. Right from the outset you’ll begin to deepen or build on your awarenessof your way of being and the impact of your personal presence and communication style on others.

2. Next, we partner with you and explore the fundamental change that will make the difference. Often this involves challenging your existing assumptions, beliefs and habits of thought. These present barriers to our success but can be so deeply embedded in our unconscious mind we are not even aware of them. They become evident through coaching conversations or through diagnostic instruments which may include Print® the Leadership Circle Profile™.

3. We then support you to develop specific and clear goal(s) and to implement a Personal Action Plan based on the Experiential Learning Cycle. This is designed to reach achievable outcomes which produce desired results and maintain sustainable change. As leaders we are always learning. Your personal plan will provide you with time for self-reflection and increased self-awareness so that you can seize opportunities and let go of what might be holding you back.

4. Finally, it is recommended that you set up longer term professional and trusting relationships that will provide you with ongoing feedback, coaching or mentoring to ensure sustained change.

Each approach is individually tailored to meet your individual or organizational requirements.